Prada Group closed 2025 with revenues of 5.72 billion euros, a 5 percent increase from 5.43 billion euros a year earlier. The group said organic sales at constant currency rose 8 percent excluding Versace, which added 65 million euros after its Dec. 2 acquisition. Net profit edged up 2 percent to 852 million euros and adjusted operating profit reached 1.32 billion euros. The results show strong brand-level momentum, with Miu Miu driving much of the group's growth while Prada itself saw flat-to-slightly-lower retail sales.

Results at a glance

Prada Group reported full-year revenue of 5.72 billion euros for the 12 months ended Dec. 31, 2025. That's a 5 percent rise from 5.43 billion euros in 2024. The company said Versace, acquired on Dec. 2, contributed 65 million euros to those figures. Excluding that contribution, organic sales at constant currency rose 8 percent.

Net profit increased 2 percent to 852 million euros. Adjusted operating profit grew 3.1 percent to 1.32 billion euros, representing 23.2 percent of sales. Gross profit reached 4.6 billion euros versus 4.33 billion euros in 2024. The retail channel accounted for most of the group's sales, rising 5 percent to 5.1 billion euros.

Brand-level performance

Miu Miu emerged as the standout. The brand's retail sales climbed 35 percent at constant currency over the year. That followed an unusually strong 93 percent rise the previous year. In the fourth quarter, Miu Miu's retail sales were up 20 percent, versus an 84 percent gain in the same quarter of 2024.

Prada brand retail sales were weaker by comparison. At constant currency, Prada's retail sales fell 1 percent for the year. They inched up 0.4 percent in the fourth quarter. Group executives flagged differing momentum across the brands as a feature of the year's results.

The group's retail performance was driven by like-for-like, full-price sales, the company said. Organic retail sales rose 8.2 percent across the year. In the fourth quarter, organic sales were up 5.6 percent against tough comparables from 2024.

Mastheads

Stores, hospitality and manufacturing

The group highlighted a steady stream of openings and projects in 2025. New hospitality venues opened in Shanghai and Singapore. The company added a store in New York and reopened Prada Alexandra House in Hong Kong. Miu Miu opened stores in Wuhan, London and Tokyo during the period.

Prada pointed to its manufacturing platform as a competitive strength. The company said that its production network supports quality and operational agility. That capacity helps the group respond to demand and sustain craftsmanship across brands, the group said.

Versace acquisition and strategic stance

Prada completed the Versace deal on Dec. 2, 2025. Patrizio Bertelli, Prada Group chairman and executive director, described the purchase as a major step. "It marks a big step in the strategic evolution of the group," he said in a statement. He added that Versace is a highly distinctive and complementary brand for the portfolio and contributes to long-term growth ambitions.

Group chief executive officer Andrea Guerra framed the results as the outcome of steady execution. "careful execution, built on constant attention to routines across functions, continued to underpin the progress of our brands," Guerra said. The company reported 20 consecutive quarters of growth at constant currency, a track record it highlighted when discussing resilience in a tough market.

The adjusted operating margin held up despite the dilutive effect from the late-year Versace addition. Operating profit rose 3.1 percent even after accounting for that dilutive impact. The group emphasised full-price retail and gross margin expansion as drivers behind the improvement in operating profit and gross profit.

Retail sales remained the dominant revenue source. The report shows most of the group's revenue expansion came from directly operated stores and full-price trading rather than promotional activity. That mix supported gross profit rising to 4.6 billion euros.

Prada Group now includes a wider set of brands. The corporate site lists Prada, Miu Miu, Church's, Car Shoe, Versace, Marchesi 1824 and Luna Rossa as part of the group. Management framed the Versace purchase as complementary. The deal adds variety to the group's brand architecture and brings a new set of customers, the company said.

Executives argued the combination of brands, a strong manufacturing base and selective retail openings underpin the group's strategy. They said The approach supports desirability and quality across their labels.

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Net profit rose 2 percent to 852 million euros; 20 straight quarters.

This article was created with AI assistance.